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Moment Of Bloom
For the little adventurers.
Children deserve the freedom to create their own story; all they need is a nudge in the right direction. Moment of Bloom is a stepping stone for children who are at the beginning of their wellness journey. It features products that are specially formulated for the youth, alongside immersive fables that help to inspire and educate them.
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Optima
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Suisse Int'l
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Key visuals
The illustrations are inspired by 3 of the original Aesop Fables, namely “The Tortoise and The Hare”, “The Ants and The Grasshopper” and “The Shepherd Boy Who Cried Wolf”.
Kit versions
Each kit contains skincare products that are specifically formulated for different skin types, and the different kits carry various designs and different formulations.
Dry Skin
Normal Skin
Oily Skin
Parsley Seed
Green Tea
Witch Hazel
Suggested formulations include Chamomile, Sage, Parsley Seed, Citrus, Tea Tree and Rose extracts.
Suggested formulations include Aloe Vera, Facial Cleansing Milk, Grape Seed Oil, Parsley Seed Oil, Witch Hazel, Floral Extracts.
Suggested formulations include Witch Hazel, Parsley Seed Oil, Green Tea Extract and Eucalyptus Oil.
Skincare products
Children require minimal skincare products - rather than having a vast array of unnecessary products, they only need to work with a few. The most important products would be sunscreen, facial cleanser, and a moisturiser.
Colouring/storybook
Each kit comes with a colouring/storybook that matches their respective fable themes.
Boards
Another suitable platform to promote the campaign. Reaches out to the all commuters, including children (on the way to school, back home, accompanying parents, etc).
The illustrations will be animated to create a more dynamic and lively effect, similar to those in Aesop’s “Pursuits of Passion” campaign. QR codes will be displayed and will lead users to the main campaign website.
Reaches out to the parents regularly scrolling - the minimal style captures their attention and invokes a sense of curiosity.
Fun facts and skincare benefits for children can be shared in the Instagram captions below.
Website design
Aesop tends to create websites for most of their campaigns, describing the product, providing backstories, and allowing viewers to immerse themselves into a captivating online journey as they explore the product.
https://www.figma.com/file/PyUifo8fpJsAjeajjC4EoW/Untitled?node-id=0%3A1&t=rLvx3ugzzDT0mvCM-1
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